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]]> http://NDR-HomeBiz.com/earn-money/money-making-online-paid-survey-program/feed/ 0 http://NDR-HomeBiz.com/internet-marketing/make-a-good-press-release-and-know-where-to-submit-it/ http://NDR-HomeBiz.com/internet-marketing/make-a-good-press-release-and-know-where-to-submit-it/#comments Thu, 04 Mar 2010 01:49:56 +0000 admin http://NDR-HomeBiz.com/?p=72 Successful Internet marketers use press releases as a way to increase website visitors and to get their message out to potential customers. There are a few things you should keep in mind that make a successful press release.

In this article we will talk about how to do that and where you should be submitting your press releases after they are written.

1. A very basic thing to keep in mind is you need something to announce when you do a press release. This should be something that adds value to your reader and focuses on a specific theme.

If you’ve done other forms of Internet marketing such as article marketing think of your press release in terms of keyword phrases that you want to target.

2. To maximize a press release optimize it just like you would a webpage. Target specific keywords and keep them as close to the front and to the left of the press release as possible. If you’re unsure about how to do this keep an eye out for press releases you receive from other Internet marketers and pattern yours after the best written ones.

3.  Be sure and include a link in your press release where a reader can go to a blog or web page for more information. This should be written in the form of a call to action that instructs them to click on that specific link.

Another good strategy is to offer something for free that would entice them to give you their contact information. You might consider the link in your press release to go to a landing page where they can opt in to your autoresponder for future follow up.

4. Today RSS feeds allow you to syndicate content about your business and get it out in various ways such as PRWeb.com. Other places you can submit your press release to for maximum results include….

- http://www.businesswire.com
- http://i-newswire.com
- http://www.pr.com
- http://www.prleap.com
- http://www.webwire.com

To maximize your marketing efforts you can also take a version of your press release and use it as a blog article. By social bookmarking it to some of the top directories you can receive additional traffic and search engine benefits as well.

It is a good idea to go ahead and rewrite it so that it doesn’t appear to be duplicate content that would appear online through one of the services you have submitted it to already. Also give yourself some time between when the press release is being released and when you blog about it so that you again avoid any appearance of duplicate content.

All you need is the proper mindset and a lot of eagerness. You must also have the perseverance and drive to do research and hard work to generate the traffic your home based business website needs.

It is wonderful to acquire additional traffic for your home based business website without spending a single cent.  However wonderful it is, it could take some time to develop your website traffic.

Take full advantage of the many online forums and communities on home based businesses. The wonderful thing about online forums and communities is you target a certain group of individuals that have the same interest and ideas you are looking for. You can discuss many things about the niche your home based business represents and offers.

With online forums and communities you can build a reputation for your home based business website. Show them you know about your website niche and wow them with your range of knowledge and expertise about the subject. Build a reputation and trust within the forums and communities.

The signature file you create in the forums and communities is the key to generating traffic.  Your signature file should contain links to your home based business website.  Each time you make a post, your signature file will be displayed.

The more quality post you make the more trusting forum members will become and in turn will visit your home based business website.  Since you have built trust and a reputable reputation, forum members will want to purchase from your home based business website.

Make use of newsletters. Provide your subscribers with a catalog of your home based business products along with entertaining and interesting articles. Make your work at home newsletter really entertaining and interesting and more people will want to subscribe to it.

Your subscribers will also recommend it to other people. The more people who subscribe to your home based business newsletter, the more people will go to your website, thus increasing your traffic and income.

Trading links with other sites provides another great opportunity to generate traffic for your home based business. All you have to spend is time. Just reach an agreement with another webmaster to exchange links, the efforts both sites do will benefit each website. When traffic goes to the other website, that traffic could potentially click on the link of your home based business website. This works especially well when both websites feature the same home based business theme.

Write articles that pique the interest of people who might be interested in your home based business services or products. Write articles that provide guides and tips about your services and products. Write articles that provide good knowledge and service to other people who will provide the necessary mileage your traffic flow needs.

There are many websites that offer free article submission and posting. When people find interest in your articles they will be interested in what else the author, you, has to offer. Include a link and a brief description of your home based business with the article in the author’s bio section. There is an outstanding chance your readers will visit your home based business website.

Write good original content for your home based business website. Search engines track down the keywords and keyword phrases your website uses and how they are used. Make sure the content for your home based business website is entertaining as well as informative.  The content should provide certain requirements as well as great quality.

Usually, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords and keyword phrases, you can receive a high ranking in the search engine results without the costs.

These methods and more will drive traffic to your home based business website for free. The internet offers you many ways to locate information on how to optimize the potential of your home based business in generating traffic. All it takes is dedication, a bit of effort, and time. Learn all you can about the methods depicted here and you will soon have a home based business website generating lots of traffic without the usual costs.

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The foundation for successful email marketing is a targeted, permission-based email list. Marketers call contact lists their “goldmine” because it can generate much of their sales revenue. If you’ve built up a list of opt-in subscribers that are qualified and interested in what you have to offer, then you’ve completed the first step and are on your way. Now it’s time to “mine” for gold!

Below you’ll find several list-building and retention ideas that will help you get the best results from all your email marketing activities:

1. Provide useful, relevant content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be of interest or use to them.
2. Add a subscription form to every page on your website. Make sure it stands out so it is easy to find. If it doesn’t look cluttered, you may want to include more than one on some pages. For instance, if your opt-in form always appears in the top-left corner of your site, you may want to add one at the end of your most popular articles.
3. Add subscription forms to your social media pages. Make sure that you don’t waste this valuable source of revenue opportunities. Integrate your sign-up forms with Facebook and more!
4. Make it easy for readers to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. You can always survey them once they’re customers! We do recommend that you provide a link to your Privacy Policy however.
5. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form. (Note: If you don’t have one, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form to use.)
6. Provide samples of your newsletters and Ezines. This lets potential subscribers review your materials before they sign up to determine if it’s something they’d be interested in.
7. Archive past newsletters and articles. An online library of past newsletters and articles is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can increase traffic to your website through enhanced search engine positioning.
8. Give gifts subscribers can actually use. Offer an opt-in bonus for joining your subscriber list! Write an ebook or provide a PDF business report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to offering gifts to opt-ins. Give them out when your readers fill out a survey, provide a testimonial, success story, or a great product idea. Let them know when they can expect the next gift offer. Everyone likes to get something for free! And if you pass out “goodies” throughout the year, your subscribers will feel truly appreciated − and that’s good for business!
9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find your content interesting, amusing or informative, they’ll probably share it with their friends. This can be a great source of new customers, so make sure to remind them to “pass it on”.
10. Let others reprint your newsletter as long as the content is not modified. If you’re happy to share your content with the universe, then why not! Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you’ll get new subscribers, and more traffic and links pointing to your site.
11. Include a “Sign Up” button in your newsletter. If you’re using plain text instead of HTML, be sure to provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint them online. Make it easy for them to subscribe!
12. Add a squeeze page. A squeeze page has one goal − to acquire opt-ins and build your list. Think of it as a mini-sales letter to go along with your subscription or opt-in gift. It should feature a strong headline and a couple of powerful benefits that should make subscribers salivate to sign up! Once created, use a service such as WordTracker to find hundreds of targeted keywords, and promote your offer using pay-per-click advertising from Google, MSN and Yahoo. Now that should make a splash!
13. Include testimonials on your squeeze page. This is crucial. Put one or two strong testimonials from satisfied customers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video) is more “believable” and inspires more people to action. To further enhance believability, get permission to use actual customer names, locations and/or urls (Don’t use “Bob K, FL”). Add a note inviting others to participate. After all, it’s free publicity!
14. Blog religiously. Blogging is a great way to communicate with prospects and potential customers, and creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
15. Post on other blogs. Post thoughtful comments and information on similar blogs with a link to your squeeze or opt-in pages. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers, and get your brand out there!

Your Email Marketing Problems Solved

The first major pitfall that most new home-based business owners face is a lack of scheduling discipline. They just don’t plan out their work days. This can cause problems in two ways, under-working and overworking.

Let’s look at the first one, “under-working.” It’s very easy to sit at home, on the ol’ PC surfing the web. You might intend on working on your new website or putting up auctions on eBay, but, before you know it, you’ve spent the entire day reading email and surfing for the latest news and gossip. Sure, you were online and you were doing something, but the things you were doing are not the things that will put a dime in your bank account.

Overworking is pretty easy to understand. Some people simply don’t know how to keep business hours. When they work from home, the temptation is there to “work ’til you drop.” That’s not good, especially if you are building your home-based business on the side and still work a day job. If you spend all your time working, you’ll soon feel that you’re never getting any “down time,” and burnout is sure to follow. Believe me, I know all about this one.

Here’s the solution. You must be very disciplined in planning your day. Write down what you need to accomplish every day and how long you will work on each item. Be sure to include downtime in your plan – time for your family, relaxation, exercise, whatever. This is important. after all, you’re building a home-based business to build a lifestyle, not to become the richest person in the cemetery!

Your daily plans and goals need to be very specific. It won’t do you any good to write something like, “work on project x.” What does that mean? How exactly do you “work on something?” Your plan needs to include a definite finishing point, such as “write a new article on dog grooming for page one of the website.” See the difference? You can “work on” a project for years and never reach a point where you’ve had any success. By contrast, when you “write an article on x,” you know you’re done as soon as you’ve typed the final period.

If you’re in a marketing business, try to farm out as much of the non-marketing related work as you can afford to do. For example, if you sell products or services, it might be beneficial for you to hire someone to help build and maintain your website. The money you’ll spend to have someone else do it will be more than offset by the amount of time it will free up. Other areas you can outsource might be bookkeeping, mailing, etc.

Be realistic when planning your day. If you’re still working your day job, schedule that from the time you get up in the morning until you get home from work. Don’t forget to include commute time. Then, plan out your evening accordingly. Don’t schedule a four hour task to be completed in one hour. It won’t happen. If you have huge tasks, break them up as much as possible and schedule your time accurately. This will allow you to have a feeling of accomplishment and you’ll get a lot more done in the long run.

Don’t multi-task. I know that this is the latest “buzzword,” but, in reality, multi-taking is one of the leading killers of productivity for most people. Schedule only one project at a time. You can work on more than one project during the day, but you shouldn’t work on more than one project at a time. It’s very difficult, if not totally impossible, to serve to masters at the same time. Give one project your undivided attention. Once you’ve completed that task, move on to another tasks on that project or to another project.

You should also be a little flexible in your scheduling. In any business, there are bound to be interruption s that you couldn’t possibly have planned for. In home-based businesses, the chance of distraction goes up exponentially. You’ll be working on that hot new project, only to have the toilet overflow or a neighbor ring the doorbell. Plan on it. There will be things that happen that you can’t plan for. That’s why your schedule needs to include a little cushion.

What I like to do is plan out the items I want to get done and overestimate the time it will take to do them, by say 10%. Then, I have other items which are “on deck.” These items aren’t quite on today’s schedule, but I want to do them soon. If I complete all of my scheduled tasks for the day, I simply look to see what’s on deck and start on one of them. It’s a bonus.

Sometimes, no matter how well you plan, you just won’t finish what you schedule. It happens to everyone. That’s when you simply revise your schedule for the next day to include the missed item(s). Don’t get hung up on the fact that an item or two didn’t get done as planned. Just take it in stride and keep on moving forward. Now, if you find yourself routinely missing your deadlines, you’ll need to reevaluate your scheduling. Are you being realistic in your time allotments? Probably not. Adjust accordingly.

Here are just a few tips to help you maintain sanity and get your work done. With a little planning and a little effort, you can balance your home life with your home-based business and literally schedule your way to success.

Here’s a thought that might change your mind. What if you were actually making money from your blog?

Would you be more interested in doing it? Here’s 3 easy ways to get your blog ready to make money.

1. Join Google Adsense and put ads where people can find them. Google offers good tutorials on how to do this. This is easy money because you do not have to sell anything.

2. Join ClickBank and add text link ads in the body of your blog articles. Do this by hyperlinking a keyword phrase to a product from Clickbank.

You can also paste in graphics many publishers have made for you. If you do not know how to do this get busy and learn. It is not hard.

3. Paste a couple of banners to CPA affiliate programs on the sidebar of your blog. This is easy money as well. Join Commission Junction for access to a large variety of CPA Programs in different niches.

As your traffic increases you will actually get other internet marketers wanting to pay you to place their banner on your blog.

If writing content is still overwhelming to you hire a blog writer and let them do it. You can purchase blog articles for around $50 and that will give you a nice steady flow of content to add to your blog every month.

Part of this will be determined by the type of Internet business you have. Of course the Internet never sleeps so you have the opportunity to be conducting business nonstop around the clock.

Some businesses require more of a hands on approach. Businesses that require you to personally contact your prospects and customers come to mind.

However many Internet marketers really never have set business hours so it makes it hard for them to conduct business. If you have the type of business where people need to be in contact with you, you should establish set office hours and publish those where people can find them.

Some Internet businesses are never open for business because they don’t have any traffic. Just because you have a website or blog online doesn’t mean you are open for business.

It’s kind of like the old saying, “if a tree falls in the forest, and no one hears it, does it make a sound?” If you build a website, and no one sees it, will you make any money? Of course the answer to this question is you will not.

If you are a busy person the easiest way to stay open for business 24 hours a day is to automate as much of your business as possible. This includes the type of advertising you do so that people are constantly seeing links to your website.

Getting quality backlinks is the key to being open for business 24 hours a day.

Many people who have lost their jobs also lost the only way they had to make money.

On the Internet it is possible to create multiple streams of income and a good way to do that is to build residual income streams.

Multiple streams of income just mean you’re earning money in more than one way. Residual income means you continue to get paid even when you’re no longer working.

This is also known as creating a walk away income and in the past was primarily promoted through network marketing.

MLM opportunities continue to be a great way to develop a residual income.

As a matter of fact more people are making money in network marketing than any time in history.

This is due primarily to how much easier it is to sell products on the Internet and to enroll new distributors.

You can also create a residual income by joining two-tier affiliate programs and recruiting people to sell. You earn money on every sale made by affiliate marketers you recruit.

Even when you are no longer selling yourself you can continue to receive affiliate income checks every month.

Some Internet marketers have created numerous websites or blogs and make money on them every month.

If you work with this strategy over time you can have an Internet marketing empire in multiple niches earning you income in various ways.

It is very exciting to think about creating multiple streams of residual income on the Internet today.